{"id":42725,"date":"2022-04-06T11:30:23","date_gmt":"2022-04-06T15:30:23","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=42725"},"modified":"2024-01-08T16:45:43","modified_gmt":"2024-01-08T21:45:43","slug":"reimagine-marketing-research-the-rise-of-research-technology","status":"publish","type":"post","link":"https:\/\/sago.com\/en\/resources\/webinar\/reimagine-marketing-research-the-rise-of-research-technology\/","title":{"rendered":"Reimagine Marketing Research: The Rise of Research Technology"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Marketing in today\u2019s world requires cutting through the noise and a deep understanding of customers \u2013 which requires data. As we shift towards first-party or zero-party data, market research has a crucial role to play in helping marketers achieve their objectives, yet it is frequently underutilized. In this presentation in partnership with the <a href=\"https:\/\/www.ama.org\/\" target=\"_blank\" rel=\"noopener\">American Marketing Association<\/a>, <a href=\"https:\/\/sago.com\/team\/steve-mast\/\" target=\"_blank\" rel=\"noopener\">Steve Mast<\/a>, Chief Product Officer at Sago, discusses the growing power of research technology (ResTech) for the modern marketer. From supporting agile marketing to improving decision-making, ResTech can help.[\/vc_column_text][vc_video link=&#8221;https:\/\/vimeo.com\/695814748\/082f791926&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Marketing in today\u2019s world requires cutting through the noise and a deep understanding of customers \u2013 which requires data. As we shift towards first-party or zero-party data, market research has a crucial role to play in helping marketers achieve their objectives, yet it is frequently underutilized. In this presentation in partnership with the American Marketing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":44652,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13930],"tags":[13905,10,13990,13950,13986],"video":[],"filter_name_method":[],"filter_name_product":[],"class_list":["post-42725","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-webinar","tag-digital-qualitative","tag-qualitative","tag-research-technology","tag-restech","tag-steve-mast","post_format-post-format-aside"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/04\/Reimagine-Marketing-Research.jpg",800,438,false],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/04\/Reimagine-Marketing-Research-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/04\/Reimagine-Marketing-Research-300x164.jpg",300,164,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/04\/Reimagine-Marketing-Research.jpg",800,438,false]},"yoast_head":"<!-- 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