{"id":41591,"date":"2022-02-15T16:45:25","date_gmt":"2022-02-15T21:45:25","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=41591"},"modified":"2023-02-22T13:29:29","modified_gmt":"2023-02-22T18:29:29","slug":"what-restech-means-for-the-insights-industry","status":"publish","type":"post","link":"https:\/\/sago.com\/en\/resources\/blog\/what-restech-means-for-the-insights-industry\/","title":{"rendered":"What \u201cResTech\u201d Means for the Insights Industry"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Author:<\/strong> Isaac Rogers<\/a>, President<\/strong><\/p>\n

Like most industries, we love a good buzzword to help describe emerging trends or concepts within our world. One of the latest terms to enter our collective lexicon is \u201cResTech,\u201d a term used to identify all the technology and automation solutions that exist to serve the market research industry. I think the rise in the use of this word over the past year signifies a few things for our industry and how we are growing and evolving our business.<\/p>\n

First, the emergence of the term highlights just how critical technology has become to the practice of market research. In the not-too-distant past, our industry was mostly reliant on manual methods for data collection and analysis. I bet many of you still remember hand-tabulating data or doing 100% of your research in the \u201coffline\u201d world. Yet, in the past decade, we\u2019ve seen technology rise from a set of simple tools that aid in data collection to today\u2019s enterprise-grade research platforms and fully automated sample marketplaces that have totally changed what\u2019s possible. The rise of the term ResTech signifies how important our tech stack has become to delivering results in today\u2019s MR landscape.<\/p>\n

Second, as we talk more sophisticatedly about our personal \u201cResTech stack,\u201d we begin to think in more strategic ways about how we use best-of-breed tools and approaches. We can hire talent and train our teams to have deeper knowledge on how we get the most out of our company\u2019s chosen set of technical tools. We\u2019ve moved past simply having a primary survey tool\/online community platform\/programmatic sampling partner to thinking about our technology choices holistically; what parts of our ResTech stack can integrate with one another? What part of our ResTech stack could we see benefit from additional training? It\u2019s becoming more and more common for agencies to advertise their \u201cResTech stack\u201d in job descriptions – indicating what tools they leverage and looking for teammates who have existing experience with those technology platforms as a way to fast-track onboarding.<\/p>\n

Lastly, having a concrete label for research technology allows us to define and highlight products \u201cbuilt for research.\u201d As our industry has matured over the years, we\u2019ve seen companies trial data collection tools meant for adjacent industries – sometimes with mixed success. By having a ResTech label, buyers can quickly identify tools and software designed to serve the unique needs of our industry versus inadvertently picking up tools meant for other purposes.<\/p>\n

So you\u2019ve read this far. But what does it all mean to you? I recommend every researcher who wants to leverage the power of ResTech not only use new technologies but also invest time and effort into understanding how technology works together \u2013 from training on platforms to developing the best practices that work for you and more. ResTech exists to make your research more effective; get out and take advantage of it.<\/p>\n

And if you aren\u2019t sure where to start, I love talking about this stuff. Feel free to reach out<\/a> to discuss your ResTech game plan.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u201cResTech\u201d is a term used to identify all the technology and automation solutions that exist. Explore what the rise in the use of this word means in the market research industry.<\/p>\n","protected":false},"author":6,"featured_media":41736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[13524,10,11,13950],"video":[],"filter_name_method":[13953,13952,13951],"filter_name_product":[],"class_list":["post-41591","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-isaac-rogers","tag-qualitative","tag-quantitative","tag-restech","post_format-post-format-aside","filter_name_method-digital-qualitative","filter_name_method-qualitative","filter_name_method-quantitative"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/02\/ResTech-Blog-1-600x445.png",600,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/02\/ResTech-Blog-1-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/02\/ResTech-Blog-1-300x300.png",300,300,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/02\/ResTech-Blog-1.png",600,600,false]},"yoast_head":"\nWhat 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