{"id":41431,"date":"2022-02-09T15:20:24","date_gmt":"2022-02-09T20:20:24","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=41431"},"modified":"2023-02-21T16:58:10","modified_gmt":"2023-02-21T21:58:10","slug":"measuring-true-fan-experience","status":"publish","type":"post","link":"https:\/\/sago.com\/en\/news-and-media\/news\/measuring-true-fan-experience\/","title":{"rendered":"Measuring the True Fan Experience"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>How successful will this year&#8217;s advertisers be at grabbing and keeping the attention of fans during the Super Bowl? We&#8217;re about to find out&#8230;<\/strong><\/p>\n<p>Over the years, we have had the opportunity to partner with our industry colleagues to bring you <a href=\"https:\/\/sago.com\/neuro-reactions-bidens-joint-session-address\/\" target=\"_blank\" rel=\"noopener\">neurological insights<\/a> into the Presidential election and Biden\u2019s address to Congress.<\/p>\n<p>And this year we are excited to announce our latest collaboration with <a href=\"https:\/\/ivpresearchlabs.com\/\" target=\"_blank\" rel=\"noopener\">IVP Research Labs<\/a>, <a href=\"https:\/\/shimmersensing.com\/\" target=\"_blank\" rel=\"noopener\">Shimmer<\/a>, and <a href=\"https:\/\/www.ipsos.com\/en\" target=\"_blank\" rel=\"noopener\">Ipsos<\/a> to measure real-time viewer responses to Super Bowl LVI.<\/p>\n<p>We will be engaging 20 Rams and 20 Bengal fans in an ideal viewing environment, a sports bar. Using <a href=\"https:\/\/www.neurolynq.com\/\" target=\"_blank\" rel=\"noopener\">NeuroLynQ<\/a> neuroscience measurement, we will gauge these fans\u2019 responses as they watch the Super Bowl on February 13.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Partners will create a true-to-life fan experience, use NeuroLynQ to measure emotional responses during the game, relay that real-time data to remote researchers.<\/p>\n","protected":false},"author":6,"featured_media":41492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12568],"tags":[10],"video":[],"filter_name_method":[13979,13952],"filter_name_product":[],"class_list":["post-41431","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-news","tag-qualitative","post_format-post-format-aside","filter_name_method-neuro-emotional-measurement","filter_name_method-qualitative"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/02\/Super-Bowl-2022-Web-Post.png",600,300,false],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/02\/Super-Bowl-2022-Web-Post-463x300.png",463,300,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/02\/Super-Bowl-2022-Web-Post-300x150.png",300,150,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/02\/Super-Bowl-2022-Web-Post.png",600,300,false]},"yoast_head":"<!-- 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