{"id":35174,"date":"2022-01-18T16:20:18","date_gmt":"2022-01-18T21:20:18","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=35174"},"modified":"2023-12-08T10:57:12","modified_gmt":"2023-12-08T15:57:12","slug":"5-objectives-addressed-with-mobile-qualitative-insights","status":"publish","type":"post","link":"https:\/\/sago.com\/en\/resources\/blog\/5-objectives-addressed-with-mobile-qualitative-insights\/","title":{"rendered":"5 Objectives Addressed with Mobile Qualitative Insights"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Insightful moments happen at unpredictable times and in unexpected places.<\/p>\n<p>With the high usage of smartphones, it\u2019s no wonder mobile qualitative research methods have become increasingly valuable to capture in-the-emotion, in-the-moment insights.<\/p>\n<p>In fact, Statista found that in 2021 almost 50% of US smartphone users spent between five and six hours on their phones each day.<\/p>\n<h2>Here are five common objectives that align well with this approach.<\/h2>\n<p><strong>Ethnographies<\/strong><br \/>\nHave a consumer segment you want to truly understand and empathize with? Mobile qualitative research enables you to see where they live, work, and play.<\/p>\n<p><strong>Mobile Journals and Diaries<\/strong><br \/>\nWhether it\u2019s \u201cjoy and pain\u201d journaling or activity diaries, a mobile qualitative approach allows you to help you conduct seamless journal studies.<\/p>\n<p><strong>Shop-A-Longs<\/strong><br \/>\nTag along with the consumer and see what categories and brands intersect with their life.<\/p>\n<p><strong>Product Usage<\/strong><br \/>\nMobile qualitative research methods make it easy to capture usage occasions, giving you an authentic window into when, where, and how a product is being used.<\/p>\n<p><strong>Path to Purchase<\/strong><br \/>\nJoin the customers for the different steps and stages of their buying journey.<\/p>\n<p>While these are some of the most common objectives, a mobile ethnographic approach can address a variety of needs.<\/p>\n<p>For more details on how to take advantage of mobile qualitative research methods to be in the moment with your consumer, download our guide <a href=\"https:\/\/sago.com\/resources\/guide\/designing-mobile-qualitative-to-achieve-better-insights\/\">Designing Mobile Qualitative to Achieve Better Insights<\/a>\u00a0or <a href=\"https:\/\/sago.com\/get-in-touch\/request-a-consultation\/\">reach out<\/a> to connect with a mobile qualitative expert.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Insightful moments happen at unpredictable times and in unexpected places. With the high usage of smartphones, it\u2019s no wonder mobile qualitative research methods have become increasingly valuable to capture in-the-emotion, in-the-moment insights. In fact, Statista found that in 2021 almost 50% of US smartphone users spent between five and six hours on their phones each [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":35177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[],"video":[],"filter_name_method":[13953],"filter_name_product":[13960],"class_list":["post-35174","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","post_format-post-format-aside","filter_name_method-digital-qualitative","filter_name_product-over-the-shoulder"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2021\/08\/OTS-blog-Post-800x445.png",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2021\/08\/OTS-blog-Post-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2021\/08\/OTS-blog-Post-300x225.png",300,225,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2021\/08\/OTS-blog-Post.png",800,600,false]},"yoast_head":"<!-- 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has become increasingly valuable to capture in-the-moment insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/en\/resources\/blog\/5-objectives-addressed-with-mobile-qualitative-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T21:20:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-08T15:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2021\/08\/OTS-blog-Post.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erin Jewell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta 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