Session Details

Igniting Innovation: Exploring the Intersection of AI, Tech, and Market Research Realities

2:00 p.m. – 2:40 p.m.

Every company today must ask itself how best to incorporate technology and AI into its various business functions, and market research is no exception. So how do you find the best path forward? Join this panel discussion to hear the answer from experts across the industry. They’ll discuss the role of AI and where to leverage it for the most impact, how to balance the use of technology with the need for human insight, and how to mitigate the risk of over-reliance on automated tools that may not fully understand context or nuance. Plus, you’ll get a glimpse into what trends are coming next and how companies can harmonize innovation with ethical responsibility for a thriving future.