Session Details

Facing Forward: A Transitional Context of Consumption

3:00 p.m. – 3:50 p.m.

This decade is a massive marketplace pivot. Bridging generations. Bringing in a new tech regime. Breeding different aspirations and lifestyle expectations. All of which is overhung by volatility, disruption and uncertainty. Consumers are leaning into these changes with anticipation and enthusiasm. In this presentation, Kantar Knowledge Lead J. Walker Smith will highlight the key macro shifts at work and the implications for brands. The future is emerging with a new emphasis on normality, time, mental health and wellbeing and a shift away from traditional ways of building households and finding security.