{"id":9004111222025041,"date":"2024-06-21T12:34:24","date_gmt":"2024-06-21T16:34:24","guid":{"rendered":"https:\/\/sago.com\/?p=9004111222025041"},"modified":"2024-06-21T12:34:24","modified_gmt":"2024-06-21T16:34:24","slug":"the-swing-voter-project-june-2024-north-carolina","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/resources\/insights\/the-swing-voter-project-june-2024-north-carolina\/","title":{"rendered":"The Swing Voter Project, June 2024: North Carolina"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_row][vc_column][vc_column_text css=&#8220;.vc_custom_1718984371514{border-left-width: 6px !important;padding-left: 20px !important;border-left-style: solid !important;border-color: #6bc073 !important;}&#8220;]<\/p>\n<h3>Key Takeaways<\/h3>\n<ul>\n<li>Voters in North Carolina don\u2019t like Trump\u2019s talk about getting revenge on his political enemies if he wins the election.<\/li>\n<li>Half the focus group participants believe Trump should serve jail time after his conviction in New York.<\/li>\n<li>The voters did not feel as strongly about Hunter Biden\u2019s conviction, though at least one believes the case was retaliatory.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3>In this Article<\/h3>\n<ul>\n<li><a href=\"#anchor1\">Context for North Carolina Swing Voter Group<\/a><\/li>\n<li><a href=\"#anchor2\">Reactions to Trump\u2019s Talk of Revenge<\/a><\/li>\n<li><a href=\"#anchor3\">Should Trump Serve Time?<\/a><\/li>\n<li><a href=\"#anchor4\">Opposition to Jail Time for Trump<\/a><\/li>\n<li><a href=\"#anchor5\">Opinions on Hunter Biden\u2019s Conviction<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; el_class=&#8220;mainpostimgbox&#8220; conditional_render=&#8220;%5B%7B%22value_role%22%3A%22administrator%22%7D%5D&#8220;][vc_column conditional_render=&#8220;%5B%7B%22value_role%22%3A%22administrator%22%7D%5D&#8220;][vc_row_inner equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; el_class=&#8220;mainpostimgboxinner&#8220;][vc_column_inner el_class=&#8220;mainpostimgboximg&#8220;][vc_single_image image=&#8220;9004111222025045&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_rounded&#8220; css=&#8220;&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;&#8220;]https:\/\/www.youtube.com\/watch?v=QCHvBbx7maE[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;&#8220;]In June 2024, the <a href=\"https:\/\/engagious.com\/swingvoters\/\" target=\"_blank\" rel=\"noopener\">Swing Voter Project<\/a> checked in with 12 voters in North Carolina. The focus groups were held shortly after the convictions of Donald Trump and Hunter Biden. Reactions to these two verdicts dominated the conversations.<\/p>\n<p>An ongoing collaboration between Sago and Engagious, the <a href=\"https:\/\/sago.com\/en\/swing-voters-project\/\" target=\"_blank\" rel=\"noopener\">Swing Voter Project<\/a> spotlights the views of voters in key battleground states during focus groups each month. Participants voted for Donald Trump in 2016 and Biden in 2020.<\/p>\n<h3 id=\"anchor1\">Context for North Carolina Swing Voter Group<\/h3>\n<p>Since the 2020 census results, North Carolina has gained an electoral vote, giving it 16 electoral votes. Over the last 50 years, North Carolina voters have mostly selected Republican candidates for president. However, the state went Democratic for Jimmy Carter in 1976 and for Barack Obama in 2008.<\/p>\n<p>In 2012, North Carolina voters chose Mitt Romney over Obama by a narrow margin. In 2016, they selected Trump over Hilary Clinton by 3.6%. In 2020, the state went for Trump again, over Biden, but only by 1.3%.<\/p>\n<h3 id=\"anchor2\">Reactions to Trump\u2019s Talk of Revenge<\/h3>\n<p>During the June focus groups, the North Carolina voters were read an excerpt from a June 8 article that appeared in <a href=\"https:\/\/thehill.com\/homenews\/campaign\/4710769-trump-revenge-post-conviction\/\" target=\"_blank\" rel=\"noopener\">The Hill<\/a>, a publication in Washington, D.C. After Trump&#8217;s conviction in the New York court case, he has talked about seeking revenge and pursuing his political enemies during a second presidential term, the article said. All 12 North Carolina voters said they were troubled by this stance. Their comments included:<\/p>\n<p><em>\u201cIt\u2019s just a general disregard for law and order. It just gives you very, hate to pull out the big guns, but Hitleresque vibes.\u201d<\/em><\/p>\n<p><em>\u201cBecause Trump is like a spoiled kid, so when he doesn\u2019t get his way, he wreaks havoc. Look at what he did the last time he didn\u2019t win the election.\u201d<\/em><\/p>\n<p><em>\u201cWhen you propagate this kind of speech, it\u2019s very reminiscent of some speech that took place pre-World War II. Very fascist in origin, very Nationalist and weaponizing.\u201d<\/em><\/p>\n<p><em>\u201cThis feels really threatening. I mean, we want the president of the country to pull us together and unite us and here he is, yet again, trying to create divide.\u201d<\/em><\/p>\n<h3 id=\"anchor3\">Should Trump Serve Time?<\/h3>\n<p>All 12 North Carolina voters had heard about Trump\u2019s conviction. Only one of them said that Trump\u2019s conviction would affect their vote in November. They said, \u201cI guess prior to that, I was still open to hearing everything from all sides. With this conviction, you know, I\u2019m not so much now with Trump, so to speak.\u201d<\/p>\n<p>Six of the focus group participants thought Trump should have to go to jail. Here\u2019s what they had to say:<\/p>\n<p><em>\u201cHe should face the same consequence that anyone else with those same charges and convictions should face, including jail time.\u201d<\/em><\/p>\n<p><em>\u201cCommitted a crime and he should pay the same time that any other American would have to pay in that same situation.\u201d<\/em><\/p>\n<p><em>\u201cThis is not new behavior. He does not express remorse in any way and he\u2019s even admitted the opposite &#8212; that he doesn\u2019t think he did anything wrong and he\u2019d do it again.\u201d<\/em><\/p>\n<h3 id=\"anchor4\">Opposition to Jail Time for Trump<\/h3>\n<p>Half of the participants opposed the idea of putting Trump in jail as part of his sentence for the trial in New York. Their comments included:<\/p>\n<p><em>\u201cI think that\u2019s going to do nothing but make him a martyr for his cause and help incite even more violence \u2026 I think it\u2019s just going to do nothing but make his base more riled up and ready to go.\u201d<\/em><\/p>\n<p><em>\u201cI just think people want him to go to jail now because he\u2019s the president, but if he was a regular rich citizen, the chances of him going to jail would be slim to none.\u201d<\/em><\/p>\n<p><em>\u201cI honestly think that instead of jail time, there should be other punishment for him, one of which, and most important, should be not to run being able to run for public office.\u201d<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;&#8220; el_class=&#8220;greenpostquote&#8220;]\u201cI just think people want him to go to jail now because he\u2019s the president, but if he was a regular rich citizen, the chances of him going to jail would be slim to none.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3 id=\"anchor5\">Opinions on Hunter Biden\u2019s Conviction<\/h3>\n<p>The focus groups took place just hours after the felony conviction of Hunter Biden, Biden\u2019s second son. While 10 of the North Carolina voters had heard the news about the verdict, none of them thought Hunter Biden should go to jail.<\/p>\n<p>At least one of the participants thought the prosecution of Hunter Biden seemed to be a response to the charges that have been brought against Trump.<\/p>\n<p><em>\u201cThe Hunter Biden [case] feels purely retaliatory. I don\u2019t think Hunter Biden would have been investigated to the point that they were able to find the felonies that he was guilty of, if they didn\u2019t feel like they were doing it in retaliation for Trump being prosecuted.\u201d<\/em><\/p>\n<p>Another respondent didn\u2019t think Hunter Biden\u2019s legal troubles should reflect on President Biden. Here\u2019s what they had to say:<\/p>\n<p><em>\u201cI don\u2019t really see how the president\u2019s son impacts his presidency. I don\u2019t make a correlation \u2026 between Trump\u2019s convictions and the president\u2019s son because substance use is not a choice for a lot of people.<\/em><\/p>\n<p><em>If anything, it really, to me, makes President Biden more human, seeing his reaction, taking accountability for his son and saying that \u2018we\u2019ll support him, we\u2019ll love him.\u2019\u201d<\/em><\/p>\n<p>As the 2024 presidential campaigns continue, keep up with the latest voter opinions. Each month, the Swing Voter Project checks in with a different battleground state.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;&#8220; el_class=&#8220;calloutmatte&#8220;]<\/p>\n<h4>Our expertise lies in connecting you with the individuals who can provide the information you need.<\/h4>\n<p><a class=\"button\" href=\"https:\/\/sago.com\/en\/get-in-touch\/request-a-consultation\/\" target=\"_blank\" rel=\"noopener\">Find the right participants now<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hear from North Carolina voters as they discuss the convictions of Donald Trump and Hunter Biden.<\/p>\n","protected":false},"author":6,"featured_media":9004111222025050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13940],"tags":[16665,10908,10907,16546,16666,16664],"video":[],"filter_name_method":[13952],"filter_name_product":[16702],"class_list":["post-9004111222025041","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-insights","tag-2024-us-election","tag-engagious","tag-swing-voter","tag-swing-voters","tag-the-swing-voter-project","tag-us-election","post_format-post-format-aside","filter_name_method-qualitative","filter_name_product-panel"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2024\/06\/swing-voters-north-carolina-june-2024-thumbnail-800x445.png",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2024\/06\/swing-voters-north-carolina-june-2024-thumbnail-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2024\/06\/swing-voters-north-carolina-june-2024-thumbnail-300x200.png",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2024\/06\/swing-voters-north-carolina-june-2024-thumbnail.png",800,533,false]},"yoast_head":"<!-- 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