{"id":9004111222021004,"date":"2023-08-08T16:59:30","date_gmt":"2023-08-08T20:59:30","guid":{"rendered":"https:\/\/3c98cd88ae.nxcli.io\/?p=9004111222021004"},"modified":"2023-08-08T16:59:30","modified_gmt":"2023-08-08T20:59:30","slug":"exploring-the-role-of-generative-ai-and-synthetic-audience","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/resources\/blog\/exploring-the-role-of-generative-ai-and-synthetic-audience\/","title":{"rendered":"Exploring the Role of Generative AI and Synthetic Audience"},"content":{"rendered":"<p>Are you ready to go on a journey into the ever-evolving landscape of qualitative research? In this captivating conversation, Sago President Isaac Rogers delves into the demand for fresh and inventive research approaches, shedding light on multi-phase and iterative research designs that unlock deeper participant insights.<\/p>\n<p>But that&#8217;s not all. Isaac also explores the emerging phenomenon of generative AI and its game-changing impact on brands and consumer experiences. Discover how this technology opens up a world of possibilities, enabling us to gain a deeper understanding of consumer behaviors and preferences like never before.<\/p>\n<p>Finally, dive into industry challenges and opportunities, and gain insights on the importance of incentivization, rigorous data auditing, and even the potential of computer-generated open-ended responses. 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