{"id":47484,"date":"2022-11-15T09:00:38","date_gmt":"2022-11-15T14:00:38","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=47484"},"modified":"2023-07-01T07:06:12","modified_gmt":"2023-07-01T11:06:12","slug":"the-truth-about-research-transformation","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/","title":{"rendered":"OnDemand: The Truth About Market Research Transformation"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Market research underwent tremendous transformation over the past 10 years, from the automation of quantitative research to the digitization of qualitative research to the advent of artificial intelligence. These changes impacted what it means to be an insights professional and how brands and market research firms alike operate. While the change is far from complete, there are critical lessons that should inform our next steps. Hear from Sago\u2019s Executive Vice President of Platform Business Steve Mast<\/a> and Andrew Hui, Senior Manager, Customer & Brand Insights at TD as they identify these critical lessons and what to consider for the future of market research in the recording of this ESOMAR-hosted webinar.[\/vc_column_text][vc_raw_js]JTNDZGl2JTIwc3R5bGUlM0QlMjJwYWRkaW5nJTNBNTAlMjUlMjAwJTIwMCUyMDAlM0Jwb3NpdGlvbiUzQXJlbGF0aXZlJTNCJTIyJTNFJTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkY3NzA4NTU3NjUlM0ZoJTNENTRlNjg2YWM5YiUyNmFtcCUzQmJhZGdlJTNEMCUyNmFtcCUzQmF1dG9wYXVzZSUzRDAlMjZhbXAlM0JwbGF5ZXJfaWQlM0QwJTI2YW1wJTNCYXBwX2lkJTNENTg0NzklMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmF1dG9wbGF5JTNCJTIwZnVsbHNjcmVlbiUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUyMHN0eWxlJTNEJTIycG9zaXRpb24lM0FhYnNvbHV0ZSUzQnRvcCUzQTAlM0JsZWZ0JTNBMCUzQndpZHRoJTNBMTAwJTI1JTNCaGVpZ2h0JTNBMTAwJTI1JTNCJTIyJTIwdGl0bGUlM0QlMjJFU09NQVIlMjBXZWJpbmFyJTIwUmVjb3JkaW5nJTIwRmluYWwubXA0JTIyJTNFJTNDJTJGaWZyYW1lJTNFJTNDJTJGZGl2JTNFJTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGYXBpJTJGcGxheWVyLmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNF[\/vc_raw_js][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Learn how to successfully implement and manage a market research transformation. <\/p>\n","protected":false},"author":19,"featured_media":47486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13930],"tags":[16622,16533],"video":[],"filter_name_method":[13952,13951,13993],"filter_name_product":[],"class_list":["post-47484","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-webinar","tag-innovation","tag-market-research","post_format-post-format-aside","filter_name_method-qualitative","filter_name_method-quantitative","filter_name_method-self-serve"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Market-Research-Transformation-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Market-Research-Transformation-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Market-Research-Transformation-300x192.jpg",300,192,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Market-Research-Transformation.jpg",800,512,false]},"yoast_head":"\nThe Truth About Research Transformation<\/title>\n<meta name=\"description\" content=\"Uncover the most critical lessons one financial brand learned while transforming its market research process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OnDemand: The Truth About Market Research Transformation\" \/>\n<meta property=\"og:description\" content=\"Uncover the most critical lessons one financial brand learned while transforming its market research process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T14:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-01T11:06:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Market-Research-Transformation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:site\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/\"},\"author\":{\"name\":\"Susan Han\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#\\\/schema\\\/person\\\/0baff56ee370f2888c2f4f568eb0a9f6\"},\"headline\":\"OnDemand: The Truth About Market Research Transformation\",\"datePublished\":\"2022-11-15T14:00:38+00:00\",\"dateModified\":\"2023-07-01T11:06:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/\"},\"wordCount\":221,\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Market-Research-Transformation.jpg\",\"keywords\":[\"Innovation\",\"Market research\"],\"articleSection\":[\"Webinars\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/\",\"url\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/\",\"name\":\"The Truth About Research Transformation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Market-Research-Transformation.jpg\",\"datePublished\":\"2022-11-15T14:00:38+00:00\",\"dateModified\":\"2023-07-01T11:06:12+00:00\",\"description\":\"Uncover the most critical lessons one financial brand learned while transforming its market research process.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Market-Research-Transformation.jpg\",\"contentUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Market-Research-Transformation.jpg\",\"width\":800,\"height\":512,\"caption\":\"business, technology and office concept - smiling female boss talking to business team\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/webinar\\\/the-truth-about-research-transformation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sago.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OnDemand: The Truth About Market Research Transformation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/sago.com\\\/de\\\/\",\"name\":\"Sago\",\"description\":\"Adaptable Solutions. Confident Decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sago.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#organization\",\"name\":\"Sago\",\"url\":\"https:\\\/\\\/sago.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/3c98cd88ae.nxcli.io\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Sago-Standard-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/3c98cd88ae.nxcli.io\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Sago-Standard-Logo.jpg\",\"width\":200,\"height\":200,\"caption\":\"Sago\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sagomrx\",\"https:\\\/\\\/x.com\\\/sagomrx\",\"https:\\\/\\\/www.instagram.com\\\/sagomrx\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@sago-mrx\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sago-mrx\\\/\",\"https:\\\/\\\/vimeo.com\\\/sagomrx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#\\\/schema\\\/person\\\/0baff56ee370f2888c2f4f568eb0a9f6\",\"name\":\"Susan Han\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g\",\"caption\":\"Susan Han\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Truth About Research Transformation","description":"Uncover the most critical lessons one financial brand learned while transforming its market research process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/","og_locale":"de_DE","og_type":"article","og_title":"OnDemand: The Truth About Market Research Transformation","og_description":"Uncover the most critical lessons one financial brand learned while transforming its market research process.","og_url":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/","og_site_name":"Sago","article_publisher":"https:\/\/www.facebook.com\/sagomrx","article_published_time":"2022-11-15T14:00:38+00:00","article_modified_time":"2023-07-01T11:06:12+00:00","og_image":[{"width":800,"height":512,"url":"https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Market-Research-Transformation.jpg","type":"image\/jpeg"}],"author":"Susan Han","twitter_card":"summary_large_image","twitter_creator":"@sagomrx","twitter_site":"@sagomrx","twitter_misc":{"Verfasst von":"Susan Han","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/#article","isPartOf":{"@id":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/"},"author":{"name":"Susan Han","@id":"https:\/\/sago.com\/de\/#\/schema\/person\/0baff56ee370f2888c2f4f568eb0a9f6"},"headline":"OnDemand: The Truth About Market Research Transformation","datePublished":"2022-11-15T14:00:38+00:00","dateModified":"2023-07-01T11:06:12+00:00","mainEntityOfPage":{"@id":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/"},"wordCount":221,"publisher":{"@id":"https:\/\/sago.com\/de\/#organization"},"image":{"@id":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Market-Research-Transformation.jpg","keywords":["Innovation","Market research"],"articleSection":["Webinars"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/","url":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/","name":"The Truth About Research Transformation","isPartOf":{"@id":"https:\/\/sago.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/#primaryimage"},"image":{"@id":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Market-Research-Transformation.jpg","datePublished":"2022-11-15T14:00:38+00:00","dateModified":"2023-07-01T11:06:12+00:00","description":"Uncover the most critical lessons one financial brand learned while transforming its market research process.","breadcrumb":{"@id":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/#primaryimage","url":"https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Market-Research-Transformation.jpg","contentUrl":"https:\/\/sago.com\/wp-content\/uploads\/2022\/11\/Market-Research-Transformation.jpg","width":800,"height":512,"caption":"business, technology and office concept - smiling female boss talking to business team"},{"@type":"BreadcrumbList","@id":"https:\/\/sago.com\/de\/resources\/webinar\/the-truth-about-research-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sago.com\/de\/"},{"@type":"ListItem","position":2,"name":"OnDemand: The Truth About Market Research Transformation"}]},{"@type":"WebSite","@id":"https:\/\/sago.com\/de\/#website","url":"https:\/\/sago.com\/de\/","name":"Sago","description":"Adaptable Solutions. Confident Decisions.","publisher":{"@id":"https:\/\/sago.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sago.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/sago.com\/de\/#organization","name":"Sago","url":"https:\/\/sago.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/sago.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/3c98cd88ae.nxcli.io\/wp-content\/uploads\/2023\/02\/Sago-Standard-Logo.jpg","contentUrl":"https:\/\/3c98cd88ae.nxcli.io\/wp-content\/uploads\/2023\/02\/Sago-Standard-Logo.jpg","width":200,"height":200,"caption":"Sago"},"image":{"@id":"https:\/\/sago.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sagomrx","https:\/\/x.com\/sagomrx","https:\/\/www.instagram.com\/sagomrx\/","https:\/\/www.youtube.com\/@sago-mrx","https:\/\/www.linkedin.com\/company\/sago-mrx\/","https:\/\/vimeo.com\/sagomrx"]},{"@type":"Person","@id":"https:\/\/sago.com\/de\/#\/schema\/person\/0baff56ee370f2888c2f4f568eb0a9f6","name":"Susan Han","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g","caption":"Susan Han"}}]}},"_links":{"self":[{"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/posts\/47484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/comments?post=47484"}],"version-history":[{"count":0,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/posts\/47484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/media\/47486"}],"wp:attachment":[{"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/media?parent=47484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/categories?post=47484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/tags?post=47484"},{"taxonomy":"video","embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/video?post=47484"},{"taxonomy":"filter_name_method","embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/filter_name_method?post=47484"},{"taxonomy":"filter_name_product","embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/filter_name_product?post=47484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}