{"id":47459,"date":"2022-10-20T13:58:53","date_gmt":"2022-10-20T17:58:53","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=47459"},"modified":"2024-01-08T15:02:36","modified_gmt":"2024-01-08T20:02:36","slug":"the-swing-voter-project-north-carolina-september-2022","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/resources\/insights\/the-swing-voter-project-north-carolina-september-2022\/","title":{"rendered":"The Swing Voter Project, North Carolina: September 2022"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]The <a href=\"https:\/\/sago.com\/swing-voters-project\/\">Swing Voter Project<\/a> is an ongoing collaboration between Sago and <a href=\"https:\/\/engagious.com\/swing-voter-projectcompleted-archive-2022\/\">Engagious<\/a>. This initiative gives swing voters\u2014those who voted for Trump in 2016 and then for Biden in 2020\u2014the opportunity to share their viewpoints through monthly online focus groups.<\/p>\n<p>Each respondent group comprises swing voters from the ten most competitive states in the 2020 U.S. elections. In September 2022, the spotlight was on North Carolina.<\/p>\n<p>Understanding the North Carolina Swing Voter Group<\/p>\n<p>For this session, we spoke with 11 Trump-to-Biden swing voters from North Carolina, a state that elected a Democratic governor despite also voting for Donald Trump in 2020. Our discussion centered around candidate\/party preference and the divisive issues that tend to nudge unaffiliated voters in one direction versus the other.<\/p>\n<h2>The rise and fall and rise again of Biden\u2019s poll numbers<\/h2>\n<p><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-46787 alignleft\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/Swing-Voter-North-Carolina-September-2022-300x200.jpg\"  alt=\"sago\"  width=\"300\" height=\"200\" \/>Over the course of his term, we witnessed President Biden\u2019s numbers show strong at the start of his presidency, nosedive around one year ago, and then rise again more recently. We wanted to know if this shift in public support reflected our panelists\u2019 own sentiments\u2014and if yes, what their take on it was.<\/p>\n<p>\u201cI liked how he came in; I liked how he was handling things. Then I was a little nervous because he wasn\u2019t accomplishing the things he set out to accomplish. But now I think he\u2019s handling things better, just running the country better than I previously thought.\u201d<\/p>\n<p>Specifically, the issues that swayed our swing voters\u2019 opinions of Joe Biden included student loan debt relief (8 out of 11 support this), the rise and fall of gas prices (a negative to positive trend), inflation (7 out 11 see this trending in a positive direction), and Biden\u2019s response to the Covid pandemic (a mixed bag).<\/p>\n<p>For the second straight month, 0 respondents said they would vote Trump back into office in a hypothetical rematch with Biden.<\/p>\n<h2>Diving deeper on inflation<\/h2>\n<p>Tellingly, the only federal government action our respondents were aware of to combat inflation was the raising of interest rates by the federal reserve. But what about price controls?<\/p>\n<p>7 of the 11 respondents said they would support federal price controls on consumer goods.<\/p>\n<h2>The United States Senate election in North Carolina<\/h2>\n<p>In what should be a wakeup call for every office holder, 0 of the 11 respondents knew the name of their three-term U.S. senator who is retiring at the end of this year (Richard Burr, Republican).<\/p>\n<p>Only 3 of the 11 could identify an unlabeled photo of this year\u2019s Republican nominee (Ted Budd), while 8 of the 11 could identify the Democratic nominee (Cheri Beasley).<\/p>\n<p>Speaking with our panelists, we learned that Budd might be struggling with this demographic because he is backed by Trump and as a reaction to the recent overturning of Roe v. Wade.<\/p>\n<h2>Diving deeper on abortion<\/h2>\n<p>By pressing the topic of abortion, we were able to discover a few key insights.<\/p>\n<p>9 of the 11 respondents said protecting abortion rights is a top three voting issue for them in November.<\/p>\n<p>Several from our group were passionate about the subject, saying the overturning of Roe v. Wade was enough to push them in the left direction.<\/p>\n<p>Based on this feedback from our sample group, we can surmise that the Dobbs decision may serve as a tipping point for on-the-fence, non-affiliated voters.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>North Carolina swing voters discuss the candidate\/party preference and divisive issues that tend to point undecided voters in one direction versus the other, such as inflation and abortion. 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