{"id":46715,"date":"2022-10-18T09:59:02","date_gmt":"2022-10-18T13:59:02","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=46715"},"modified":"2025-12-30T15:21:39","modified_gmt":"2025-12-30T20:21:39","slug":"three-use-cases-for-qualitative-research-in-finance","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/resources\/guide\/three-use-cases-for-qualitative-research-in-finance\/","title":{"rendered":"Three Use Cases for Qualitative Research in Finance"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span data-contrast=\"none\">The rampant transformation of technology over the past decade has caused dramatic changes in the finance industry. Customers now expect more from their providers and are willing to go elsewhere if their expectations are unmet. How can the industry meet consumers\u2019 needs and expectations? With qualitative research.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This guide explains what qualitative research is, the benefits of digital qualitative technologies and how they can be used to support and benefit finance companies, including:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Customer Interviews to Uncover the \u201cWhy\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Focus Groups for Focused Marketing<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Observations Of User Experience<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_raw_html css=&#8220;&#8220; css_params=&#8220;&#8220;]JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZqcy1uYTIuaHNmb3Jtcy5uZXQlMkZmb3JtcyUyRmVtYmVkJTJGZGV2ZWxvcGVyJTJGMjQzNjk3MzM2LmpzJTIyJTIwZGVmZXIlM0UlM0MlMkZzY3JpcHQlM0UlMEQlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmhzLWZvcm0taHRtbCUyMiUyMGRhdGEtcmVnaW9uJTNEJTIybmEyJTIyJTIwZGF0YS1mb3JtLWlkJTNEJTIyYTBiYzk4ZmEtNTI5Ni00NzliLWFkNDYtN2ZjNWU3M2U0NDk3JTIyJTIwZGF0YS1wb3J0YWwtaWQlM0QlMjIyNDM2OTczMzYlMjIlM0UlM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover how qualitative research improves your financial services business. <\/p>\n","protected":false},"author":19,"featured_media":46716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13939],"tags":[13998],"video":[],"filter_name_method":[13952],"filter_name_product":[],"class_list":["post-46715","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-guide","tag-consumer-insights","post_format-post-format-aside","filter_name_method-qualitative"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/3-Use-cases-for-Qual-in-Finance-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/3-Use-cases-for-Qual-in-Finance-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/3-Use-cases-for-Qual-in-Finance-300x200.jpg",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/3-Use-cases-for-Qual-in-Finance.jpg",800,533,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Finance Use Cases for Qualitative Research<\/title>\n<meta name=\"description\" content=\"Learn how to use qualitative research in the finance industry to improve business and meet the specific needs of consumers. Understand digital qualitative technologies and when to leverage them.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Use Cases for Qualitative Research in Finance\" \/>\n<meta property=\"og:description\" content=\"Learn how to use qualitative research in the finance industry to improve business and meet the specific needs of consumers. Understand digital qualitative technologies and when to leverage them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/de\/resources\/guide\/three-use-cases-for-qualitative-research-in-finance\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T13:59:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-30T20:21:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/10\/3-Use-cases-for-Qual-in-Finance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:site\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/guide\\\/three-use-cases-for-qualitative-research-in-finance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/guide\\\/three-use-cases-for-qualitative-research-in-finance\\\/\"},\"author\":{\"name\":\"Susan Han\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#\\\/schema\\\/person\\\/0baff56ee370f2888c2f4f568eb0a9f6\"},\"headline\":\"Three Use Cases for Qualitative Research in Finance\",\"datePublished\":\"2022-10-18T13:59:02+00:00\",\"dateModified\":\"2025-12-30T20:21:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/guide\\\/three-use-cases-for-qualitative-research-in-finance\\\/\"},\"wordCount\":159,\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/guide\\\/three-use-cases-for-qualitative-research-in-finance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/3-Use-cases-for-Qual-in-Finance.jpg\",\"keywords\":[\"consumer insights\"],\"articleSection\":[\"Guides\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/guide\\\/three-use-cases-for-qualitative-research-in-finance\\\/\",\"url\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/guide\\\/three-use-cases-for-qualitative-research-in-finance\\\/\",\"name\":\"Finance Use Cases for Qualitative Research\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/guide\\\/three-use-cases-for-qualitative-research-in-finance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/guide\\\/three-use-cases-for-qualitative-research-in-finance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/3-Use-cases-for-Qual-in-Finance.jpg\",\"datePublished\":\"2022-10-18T13:59:02+00:00\",\"dateModified\":\"2025-12-30T20:21:39+00:00\",\"description\":\"Learn how to use qualitative research in the finance industry to improve business and meet the specific needs of consumers. 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