{"id":46421,"date":"2022-09-23T09:00:29","date_gmt":"2022-09-23T13:00:29","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=46421"},"modified":"2025-12-22T02:18:40","modified_gmt":"2025-12-22T07:18:40","slug":"five-cpg-insights-strategies-to-help-you-weather-recession","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/resources\/guide\/five-cpg-insights-strategies-to-help-you-weather-recession\/","title":{"rendered":"Five CPG Insights Strategies to Help You Weather a Recession"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]When recessions strike, businesses take a hit. An economic downturn impacts all industries, but consumer-packaged goods (CPG) brands often feel it first as consumers become less willing to spend precious dollars on new or untested products. Thankfully, a strong consumer insights strategy can mitigate the damage. Armed with a rich understanding of what your customers do and don\u2019t, you can deliver products and campaigns that succeed even in difficult times.<\/p>\n<p>Discover they five key consumer insights strategies to implement as a CPG brand. Download the whitepaper to learn how to:<\/p>\n<ul>\n<li>Lead with a strong marketing plan<\/li>\n<li>Assess and shift brand messaging<\/li>\n<li>Keep investing in marketing strategies<\/li>\n<li>Conduct top-to-bottom reviews of brand portfolios<\/li>\n<li>Set goals and use metrics to ensure you meet them<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_raw_html css=&#8220;&#8220; css_params=&#8220;&#8220;]JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZqcy1uYTIuaHNmb3Jtcy5uZXQlMkZmb3JtcyUyRmVtYmVkJTJGZGV2ZWxvcGVyJTJGMjQzNjk3MzM2LmpzJTIyJTIwZGVmZXIlM0UlM0MlMkZzY3JpcHQlM0UlMEQlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmhzLWZvcm0taHRtbCUyMiUyMGRhdGEtcmVnaW9uJTNEJTIybmEyJTIyJTIwZGF0YS1mb3JtLWlkJTNEJTIyY2ZhM2YwOWMtOGU3ZC00NjRjLWI3Y2ItOWMzNDQ3YTljOTNmJTIyJTIwZGF0YS1wb3J0YWwtaWQlM0QlMjIyNDM2OTczMzYlMjIlM0UlM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Recessions impact every area of the economy, including the CPG industry. Learn how to keep your business in good shape with these five consumer insights strategies. <\/p>\n","protected":false},"author":19,"featured_media":46426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13939],"tags":[13998,16567],"video":[],"filter_name_method":[13952,13951,13993],"filter_name_product":[],"class_list":["post-46421","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-guide","tag-consumer-insights","tag-cpg","post_format-post-format-aside","filter_name_method-qualitative","filter_name_method-quantitative","filter_name_method-self-serve"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Insight-Strategies-for-CPG-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Insight-Strategies-for-CPG-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Insight-Strategies-for-CPG-300x200.jpg",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/09\/Insight-Strategies-for-CPG.jpg",800,533,false]},"yoast_head":"<!-- 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