{"id":45003,"date":"2022-08-26T10:08:20","date_gmt":"2022-08-26T14:08:20","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=45003"},"modified":"2025-07-09T16:39:40","modified_gmt":"2025-07-09T20:39:40","slug":"guide-to-effective-video-discussions","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/resources\/blog\/guide-to-effective-video-discussions\/","title":{"rendered":"Guide to Highly Effective Video Discussions"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8220;.vc_custom_1677450903535{border-left-width: 7px !important;padding-left: 15px !important;border-left-color: #6bc073 !important;border-left-style: solid !important;}&#8220;]<strong>Key Takeaways:\u00a0<\/strong><\/p>\n<ul>\n<li>Digital insights platforms give you access to your consumer base any time, regardless of where they live, enabling you to conduct focus groups, in-depth interviews, and record reactions.<\/li>\n<li>Giving your audience a convenient way to communicate with you, such as an online discussion technology, helps provide you with the right answers from reliable sources.<\/li>\n<li>Access real-time insights without wasting your or the participants\u2019 time with video insights platform<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220; css_params=&#8220;&#8220;]<\/p>\n<h3>Leveraging QualMeeting\u00ae, QualBoard\u00ae, and Similar Platforms to Gather Useful Qualitative Data<\/h3>\n<p><span style=\"font-weight: 400;\">Regardless of the industry you are in, the key aspects of your marketing plans revolve around quantitative and qualitative data. With quantitative research, you back your strategies with statistics and formulated facts. However, the other part of the equation is figuring out the \u201c<\/span><i><span style=\"font-weight: 400;\">why\u201d <\/span><\/i><span style=\"font-weight: 400;\">behind the \u201c<\/span><i><span style=\"font-weight: 400;\">what.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where qualitative research comes into the picture, and that\u2019s exactly what we\u2019ll be talking about here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research partners typically offer a variety of unique solutions that help make gathering and analyzing qualitative data simple and more successful for companies across all industries.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">State-of-the-art market research platforms combine the important aspects of collecting and utilizing this data, so you can focus on your strategy instead of getting bogged down with the complex details.<\/span><\/p>\n<p><strong>In this article, we\u2019ll take a deeper dive into how to get the most out of qualitative research platforms that offer video and enterprise insights. We\u2019ll review two popular industry options through the lens of our products, including the QualMeeting\u00ae Video Insights Platform and the QualBoard\u00ae Enterprise Insights Platform. Regardless of whose solutions you choose, here\u2019s your guide to the critical features to consider in digital qualitative research platforms.<\/strong><\/p>\n<h3>Video Insights Platforms<\/h3>\n<p><span style=\"font-weight: 400;\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-45044\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/qualmeeting_screen1-300x169.png\"  alt=\"sago\"  width=\"550\" height=\"309\" srcset=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/qualmeeting_screen1-400x225.png 400w, https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/qualmeeting_screen1-367x206.png 367w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>When you want to have all the advantages of in-person meetings with your target audience and the convenience and cost-effectiveness of digital research, platforms like <\/span><a href=\"https:\/\/sago.com\/products\/qualmeeting\/\">QualMeeting\u00ae<\/a>\u00a0<span style=\"font-weight: 400;\">are perfect for you. Video insights platforms give you access to real-time insights without wasting unnecessary time \u2014 yours or the participants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With digital insights platforms, you have access to your consumer base at any time, regardless of where they live. You\u2019ll be able to conduct focus groups, in-depth interviews, and record reactions so you can achieve your market research objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platforms like QualMeeting\u00ae are fully automated, so you can really focus on the research throughout any session. Sessions are fully recorded, allowing you to access information through a secure portal whenever you need it. Features like video snippets even supply facilitators with clips that encompass key takeaways from a session.<\/span><\/p>\n<p>To help you stay organized and get the most from every conversation, the new <a href=\"https:\/\/sago.com\/en\/news-and-media\/news\/qualmeeting-discussion-guides\/\">QualMeeting Discussion Guide<\/a> feature lets you create interactive guides that can be reused across sessions. During live interviews, you can check off questions, keep track of pacing, and use built-in timers, allowing you to focus on the conversation instead of your notes.<\/p>\n<p><span style=\"font-weight: 400;\">Complete anonymity is also critical. A secure system allows you to talk to moderators and observers without participants knowing. Other benefits include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-Friendly Survey Designs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pairing with Crowd Surveys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pairing with Discussion Group Event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Screen Recordings &amp; Layout Configurations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Screen Sharing Options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lifestyle Diaries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Single &amp; Multiple Choice Polling Options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Virtual Lobby for Participants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live Technicians for 24\/7 Support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built-In Backrooms &amp; Participant Chats<\/span><\/li>\n<\/ul>\n<h3>Online Discussion Technology<\/h3>\n<p><span style=\"font-weight: 400;\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-45048\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/Qualboard-Video-Interviews_screen1-300x169.png\"  alt=\"sago\"  width=\"550\" height=\"309\" srcset=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/Qualboard-Video-Interviews_screen1-400x225.png 400w, https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/Qualboard-Video-Interviews_screen1-367x206.png 367w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>One of the best ways to gain valuable information from your target audience is to give them a convenient way to communicate with you. This is where incorporating online discussions comes in handy. Online discussion technology lik<\/span>e <a href=\"https:\/\/sago.com\/products\/qualboard\/\">QualBoard\u00ae<\/a> c<span style=\"font-weight: 400;\">ombines multiple approaches together, so you get the right answers from reliable sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part is: Your participants take part in your research on their schedule, so you gain more in-depth answers from willing participants. Whether you want to facilitate simple discussions with local participants or you plan to launch into more complicated global projects, having a trustworthy digital insights platform is the way to go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make this process even simpler, you can count on built-in automation and AI, which allows you to stay focused on the research without getting bogged down with the iterative parts of the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With QualBoard\u00ae, you can completely customize your project to meet your specific qualitative research needs. You\u2019ll be able to use any combination of helpful tools to reach your objective, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crowd Surveys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discussion Boards<\/span><\/li>\n<li aria-level=\"1\">Discussion Guides<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lifestyle Diaries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video Chats<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick Polls<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When paired with any of our other QualBoard events, such as the discussion group event, QualMeeting Video Interviews allow you to pull directly from another event into an in-depth interview\/focus group. This allows you to review the responses from the participants in prior events and pull those who&#8217;d they&#8217;d like to go more in-depth with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QualBoard is a place to conduct both asynchronous and synchronous research seamlessly.\u00a0<\/span><\/p>\n<h3>Start Improving Your Qualitative Research Methods<\/h3>\n<p><span style=\"font-weight: 400;\">There are countless avenues you can venture down when it comes to gathering qualitative data and extrapolating useful information from your findings. While this can be a promising thing, it also can be very daunting. That\u2019s why having innovative platforms that facilitate the process can be extremely helpful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to learn more about how to use research tools like QualMeeting\u00ae or QualBoard\u00ae? Call us to chat with a professional or schedule a demo to walk through the key features and benefits of our platforms today.<\/span>[\/vc_column_text][vc_column_text el_class=&#8220;calloutmatte&#8220;]<\/p>\n<h4>Ready to Learn More?<\/h4>\n<p>Schledule a demo with our experts.<\/p>\n<p><a class=\"button\" href=\"https:\/\/sago.com\/get-in-touch\/request-a-consultation\/\">Book a consultation<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Choose the qualitative research approach that drives better results.<\/p>\n","protected":false},"author":6,"featured_media":45053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[16505,16506,16509,16507,13888,10,13869,16,16508],"video":[],"filter_name_method":[13953],"filter_name_product":[13958,13959],"class_list":["post-45003","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-crowd-survey","tag-discussion-group","tag-interview","tag-lifestyle-diaries","tag-qualboard","tag-qualitative","tag-qualmeeting","tag-video","tag-video-interview","post_format-post-format-aside","filter_name_method-digital-qualitative","filter_name_product-qualboard","filter_name_product-qualmeeting"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/leveraging-qual-800x445.jpg",800,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/leveraging-qual-463x348.jpg",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/leveraging-qual-300x200.jpg",300,200,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/leveraging-qual.jpg",800,533,false]},"yoast_head":"<!-- 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