{"id":44613,"date":"2018-11-18T23:55:32","date_gmt":"2018-11-19T04:55:32","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=44613"},"modified":"2023-11-17T13:45:07","modified_gmt":"2023-11-17T18:45:07","slug":"aj-shaw-liz-bloom-on-ux-research-podcast","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/news-and-media\/media-mentions\/aj-shaw-liz-bloom-on-ux-research-podcast\/","title":{"rendered":"AJ Shaw & Liz Bloom on UX Research Podcast"},"content":{"rendered":"

[vc_section el_class=“podcast_template_section_2″ conditional_render=“%5B%7B%22value_role%22%3A%22administrator%22%7D%5D“][vc_row][vc_column][vc_column_text]<\/p>\n

„At the end of the day, it\u2019s all about how the screener is designed and what our client\u2019s end goal is.“<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=“.vc_custom_1677268859468{padding-top: 35px !important;padding-bottom: 35px !important;}“ el_class=“podcast_template_section_3″ conditional_render=“%5B%7B%22value_role%22%3A%22administrator%22%7D%5D“][vc_row][vc_column][vc_column_text]<\/p>\n

Here’s an excerpt…<\/h2>\n

Q: When we do a blind study, when we don\u2019t want participants to know who\u2019s sponsoring the study, do you see changes in the screener or the process in terms of selecting people?<\/p>\n

Liz: If the client knows that these are their customers or have a general understanding of who the participants are then sometimes basic questions would not need to be included in the screener. However, we always recommend re-asking the question just to validate that everything is being reported correctly. We recommend to not make the screener too long, but definitely include those questions because you don\u2019t want any surprises when someone shows up and you think Pat is a girl but Pat is actually Patrick.<\/p>\n

Listen Now <\/a>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=“podcast_template_section_4″ conditional_render=“%5B%7B%22value_role%22%3A%22administrator%22%7D%5D“][vc_row][vc_column][vc_column_text]<\/p>\n

UX RESEARCH PODCAST<\/h3>\n

Compelling interviews, inspiring stories and educational discussions about the world of user experience research including usability testing, ethnography, focus groups and innovation workshops. Host and Principal UX Researcher at First Insights, Lon Taylor explores topics based on the real world challenges faced by UX designers, market research professionals, brand strategists and project managers in a variety of industries.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_section el_class=“podcast_template_section_2″ conditional_render=“%5B%7B%22value_role%22%3A%22administrator%22%7D%5D“][vc_row][vc_column][vc_column_text] „At the end of the day, it\u2019s all about how the screener is designed and what our client\u2019s end goal is.“ [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=“.vc_custom_1677268859468{padding-top: 35px !important;padding-bottom: 35px !important;}“ el_class=“podcast_template_section_3″ conditional_render=“%5B%7B%22value_role%22%3A%22administrator%22%7D%5D“][vc_row][vc_column][vc_column_text] Here’s an excerpt… Q: When we do a blind study, when we don\u2019t want participants to know who\u2019s sponsoring the study, do you […]<\/p>\n","protected":false},"author":19,"featured_media":44619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[16560],"tags":[],"video":[],"filter_name_method":[],"filter_name_product":[],"class_list":["post-44613","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-media-mentions","post_format-post-format-aside"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/ajshaw_lizbloom_podcast-600x445.png",600,445,true],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/ajshaw_lizbloom_podcast-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/ajshaw_lizbloom_podcast-300x275.png",300,275,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/08\/ajshaw_lizbloom_podcast.png",600,550,false]},"yoast_head":"\nAJ Shaw & Liz Bloom on UX 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