{"id":43655,"date":"2022-06-09T23:53:28","date_gmt":"2022-06-10T03:53:28","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=43655"},"modified":"2023-02-27T13:57:46","modified_gmt":"2023-02-27T18:57:46","slug":"the-agile-research-cycle","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/resources\/blog\/the-agile-research-cycle\/","title":{"rendered":"The Agile Research Cycle"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span class=\"TextRun SCXW202329247 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW202329247 BCX0\">Implementing agile research in your organization sounds daunting, but <\/span><span class=\"NormalTextRun SCXW202329247 BCX0\">it\u2019s<\/span><span class=\"NormalTextRun SCXW202329247 BCX0\"> a cycle, not a one-and-done task. <\/span><span class=\"NormalTextRun SCXW202329247 BCX0\">Take it<\/span><span class=\"NormalTextRun SCXW202329247 BCX0\"> step by step, iteration by iteration.\u00a0<\/span><\/span><span class=\"EOP SCXW202329247 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Those steps are simple:<\/p>\n<ol>\n<li><a href=\"https:\/\/sago.com\/blog\/how-to-build-foundation-for-agile-research\/\">How to Conduct an Agile Readiness Assessment\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/sago.com\/blog\/how-to-get-leadership-buy-in-for-agile-research\/\">How to Get Leadership Buy-in for Agile Research\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/sago.com\/blog\/tips-to-select-right-agile-research-technology\/\">Investing in Agile Research Technology<\/a><\/li>\n<li><a href=\"https:\/\/sago.com\/blog\/how-to-shift-culture-toward-agile-research\/\">How to Shift Your Culture Toward Agile Research\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/sago.com\/blog\/how-to-optimize-agile-research-to-streamline-success\/\">How to Monitor &amp; Optimize Agile Research\u00a0<\/a><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text]<strong>First<\/strong>, conduct an assessment on your current research process. This allows you to best understand where agile research can help and where you might meet resistance. Here\u2019s that assessment tool we mentioned before.<\/p>\n<p>Once you\u2019ve done that, you\u2019ll be better equipped to demonstrate to your leadership how agile research offers greater efficiencies in your process, which is <strong>step two<\/strong>.<\/p>\n<p>The <strong>third step<\/strong> in your agile transformation is to invest in technology. This requires that you understand not only the key features you need, but also the key technology users. As you explore your options, book a demo with our team and we\u2019ll help you understand exactly what you need to succeed.<\/p>\n<p>The right research technology makes <strong>step four<\/strong>, shifting your culture toward agile research, much easier. Remember to identify your agile champions and show your team how agile research improves the day-to-day lives of those who use it.<\/p>\n<p>The <strong>fifth step<\/strong> in implementing agile research is to monitor and optimize your process. Agility requires regular check-ins and adjustments \u2013 that same principle applies to evaluating your agile research on an ongoing basis. We don\u2019t call it a last step because agility itself is an iterative process. You will reassess your processes, technology, champions, and more along the way.[\/vc_column_text][vc_column_text]<img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-43645 size-medium\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/shutterstock_1687550977-300x200.jpg\"  alt=\"sago\"  width=\"300\" height=\"200\" \/>Wherever you are at today, start at the first step and work your way through. Wash, rinse, repeat. Each time, you will make more progress than you expect, and you\u2019ll see the benefits before you know it.<\/p>\n<p>If you go through all five steps and enjoy the results, look for opportunities to expand the use of agile research in your organization. Introduce new team members or departments to the technology or create new repeatable methods for them.<\/p>\n<p>Businesses thrive when they know how their customers use products and services, how they want products and services to behave in the future, and if advertising resonates with them, says Sago\u2019s Executive Chairman Steve Schlesinger.<\/p>\n<p>\u201cMarket research doesn&#8217;t have to be incredibly costly,\u201d he explains. \u201cIt can be something you use daily. That&#8217;s the difference from where our world was a decade or two ago. The world&#8217;s moving so fast that your technology and decision making must be faster overall if you want to be competitive.\u201d[\/vc_column_text][vc_column_text el_class=&#8220;calloutmatte&#8220;]<\/p>\n<h4>We&#8217;re Here to Help<\/h4>\n<p>Book a consultation with us at any stage in your journey to discuss your use case, challenges, and technology.<\/p>\n<p><a class=\"button\" href=\"https:\/\/sago.com\/get-in-touch\/request-a-consultation\/\">Book a consultation<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Implementing agile research in your organization sounds daunting, but it\u2019s a cycle, not a one-and-done task. Take it step by step, iteration by iteration.\u00a0\u00a0 Those steps are simple: How to Conduct an Agile Readiness Assessment\u00a0 How to Get Leadership Buy-in for Agile Research\u00a0 Investing in Agile Research Technology How to Shift Your Culture Toward Agile [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[13987,13998,13927],"video":[],"filter_name_method":[13993],"filter_name_product":[13966],"class_list":["post-43655","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-agile-research","tag-consumer-insights","tag-methodify","post_format-post-format-aside","filter_name_method-self-serve","filter_name_product-methodify"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Conclusion.png",800,440,false],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Conclusion-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Conclusion-300x165.png",300,165,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Conclusion.png",800,440,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Agile Research Cycle | Sago<\/title>\n<meta name=\"description\" content=\"Implementing agile research in your organization sounds daunting, but it\u2019s a cycle, not a one-and-done task. Take it step by step, iteration by iteration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sago.com\/de\/resources\/blog\/the-agile-research-cycle\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Agile Research Cycle\" \/>\n<meta property=\"og:description\" content=\"Implementing agile research in your organization sounds daunting, but it\u2019s a cycle, not a one-and-done task. 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