{"id":43579,"date":"2022-06-02T15:22:28","date_gmt":"2022-06-02T19:22:28","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=43579"},"modified":"2023-02-23T09:19:31","modified_gmt":"2023-02-23T14:19:31","slug":"how-to-shift-culture-toward-agile-research","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/","title":{"rendered":"How to Shift Your Culture Toward Agile Research"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Seventy-six percent of organizations undergoing an agile transformation cite <a href=\"https:\/\/www.mckinsey.com\/business-functions\/people-and-organizational-performance\/our-insights\/doing-vs-being-practical-lessons-on-building-an-agile-culture\">\u201ctransforming the culture and ways of working&#8220;<\/a>\u00a0as their biggest challenge.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;.vc_custom_1677161969840{margin-top: 15px !important;margin-right: 15px !important;margin-bottom: 25px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #00869d !important;}&#8220;]<span style=\"color: #ffffff;\">How do you even begin to address the need for a culture shift? It can feel like a daunting task. <strong>Simplify it by tuning into the known issues first.<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">Do you or others on your team want more technology within your current research process?<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Are people or departments worried technology will take their jobs from them?<\/span><\/li>\n<li><span style=\"color: #ffffff;\">What are the triggers within the marketing, product, etc. process that typically warrant research? How should those change when you adopt agile research and its associated technologies?<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Is your company more traditional, meaning members may not understand the benefits of agile research?<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]Answering these questions gives you a more complete picture of where you might meet resistance and need to come prepared with solutions. For instance, if your team members do not want more technology involved in their research process, <strong>find examples of other places technology helped them to do their jobs better<\/strong>. If they fear job loss, emphasize the ways the technology allows them to focus on their high-value tasks rather than on simple or tedious ones.<\/p>\n<p>If your team struggles to understand the benefits of agile research, select some that relate directly to their day-to-day lives.<\/p>\n<p><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43580 size-full\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/TR-58.-Agile-Research-Series_Infographic-03_V3.png\"  alt=\"sago\"  width=\"612\" height=\"792\" srcset=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/TR-58.-Agile-Research-Series_Infographic-03_V3.png 612w, https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/TR-58.-Agile-Research-Series_Infographic-03_V3-400x518.png 400w, https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/TR-58.-Agile-Research-Series_Infographic-03_V3-367x475.png 367w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>After you share the benefits of agile research with your team, identify those core users who express the most openness to agile research. Pilot the new process with them first, having them identify key opportunities for standardized approaches (repeatable methods) among different potential users in the organization. Take their findings, and map out how agile research fits with an agile development process. Clearly outline the steps for research, along with key reporting measures. Share these with all those involved in conducting or using the research.<\/p>\n<h4>Steps to Increase Team Buy-in for Agile Research<\/h4>\n<ul>\n<li>Launch a pilot project for a few excited early adopters.<\/li>\n<li>Identify repeatable methods for other team members.<\/li>\n<li>Share research findings.<\/li>\n<li>Map where agile research fits into agile development.<\/li>\n<li>Outline research steps and key reporting measures.<\/li>\n<li>Share these best practices.<\/li>\n<li>Provide continuous training.<\/li>\n<\/ul>\n<p><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-43594 alignleft\" src=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/shutterstock_1896357799-300x200.jpg\"  alt=\"sago\"  width=\"300\" height=\"200\" \/>To help people unlearn the idea that research takes too long or costs too much, provide continuous training to help teams identify where they may optimize and streamlines their research processes. The <a href=\"https:\/\/www.zippia.com\/advice\/agile-statistics\/\">number one reason agile projects fail<\/a> is lack of experience with agile methods. The same will be true for agile research if your team does not feel equipped to use the new technology or navigate the new system.<\/p>\n<p>Once your team is trained, continue to reiterate where and how consumer insights must be used to make better business decisions and improve the overall outcomes of the organization.<\/p>\n<p>If you would like to see an example of executing this culture shift, read BMO Financial Group\u2019s <a href=\"https:\/\/methodify.it\/case-study\/bmo-marketing-automated-research\/\">case study<\/a>. As one of the largest financial institutions in North America, BMO successfully integrated agile research into its organization with incredibly positive results.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Seventy-six percent of organizations undergoing an agile transformation cite \u201ctransforming the culture and ways of working&#8220;\u00a0as their biggest challenge.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;.vc_custom_1677161969840{margin-top: 15px !important;margin-right: 15px !important;margin-bottom: 25px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #00869d !important;}&#8220;]How do you even begin to address the need for a culture shift? It can feel like a [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[13987,13998,13927],"video":[],"filter_name_method":[13993],"filter_name_product":[13966],"class_list":["post-43579","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-agile-research","tag-consumer-insights","tag-methodify","post_format-post-format-aside","filter_name_method-self-serve","filter_name_product-methodify"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-04_V3.png",800,440,false],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-04_V3-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-04_V3-300x165.png",300,165,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-04_V3.png",800,440,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Shift Your Culture Toward Agile Research | Sago<\/title>\n<meta name=\"description\" content=\"How do you even begin to address the need for a culture shift? It can feel like a daunting task. Simplify it by tuning into the known issues first.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Shift Your Culture Toward Agile Research\" \/>\n<meta property=\"og:description\" content=\"How do you even begin to address the need for a culture shift? It can feel like a daunting task. Simplify it by tuning into the known issues first.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Sago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagomrx\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-02T19:22:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-23T14:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-04_V3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Susan Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:site\" content=\"@sagomrx\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/\"},\"author\":{\"name\":\"Susan Han\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#\\\/schema\\\/person\\\/0baff56ee370f2888c2f4f568eb0a9f6\"},\"headline\":\"How to Shift Your Culture Toward Agile Research\",\"datePublished\":\"2022-06-02T19:22:28+00:00\",\"dateModified\":\"2023-02-23T14:19:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/\"},\"wordCount\":563,\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Thumbnail_Article-04_V3.png\",\"keywords\":[\"agile research\",\"consumer insights\",\"Methodify\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/\",\"url\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/\",\"name\":\"How to Shift Your Culture Toward Agile Research | Sago\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Thumbnail_Article-04_V3.png\",\"datePublished\":\"2022-06-02T19:22:28+00:00\",\"dateModified\":\"2023-02-23T14:19:31+00:00\",\"description\":\"How do you even begin to address the need for a culture shift? It can feel like a daunting task. Simplify it by tuning into the known issues first.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Thumbnail_Article-04_V3.png\",\"contentUrl\":\"https:\\\/\\\/sago.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Thumbnail_Article-04_V3.png\",\"width\":800,\"height\":440,\"caption\":\"agile research, champion culture shifts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/resources\\\/blog\\\/how-to-shift-culture-toward-agile-research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sago.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Shift Your Culture Toward Agile Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/sago.com\\\/de\\\/\",\"name\":\"Sago\",\"description\":\"Adaptable Solutions. Confident Decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sago.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#organization\",\"name\":\"Sago\",\"url\":\"https:\\\/\\\/sago.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/3c98cd88ae.nxcli.io\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Sago-Standard-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/3c98cd88ae.nxcli.io\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Sago-Standard-Logo.jpg\",\"width\":200,\"height\":200,\"caption\":\"Sago\"},\"image\":{\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sagomrx\",\"https:\\\/\\\/x.com\\\/sagomrx\",\"https:\\\/\\\/www.instagram.com\\\/sagomrx\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@sago-mrx\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sago-mrx\\\/\",\"https:\\\/\\\/vimeo.com\\\/sagomrx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sago.com\\\/de\\\/#\\\/schema\\\/person\\\/0baff56ee370f2888c2f4f568eb0a9f6\",\"name\":\"Susan Han\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g\",\"caption\":\"Susan Han\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Shift Your Culture Toward Agile Research | Sago","description":"How do you even begin to address the need for a culture shift? It can feel like a daunting task. Simplify it by tuning into the known issues first.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/","og_locale":"de_DE","og_type":"article","og_title":"How to Shift Your Culture Toward Agile Research","og_description":"How do you even begin to address the need for a culture shift? It can feel like a daunting task. Simplify it by tuning into the known issues first.","og_url":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/","og_site_name":"Sago","article_publisher":"https:\/\/www.facebook.com\/sagomrx","article_published_time":"2022-06-02T19:22:28+00:00","article_modified_time":"2023-02-23T14:19:31+00:00","og_image":[{"width":800,"height":440,"url":"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-04_V3.png","type":"image\/png"}],"author":"Susan Han","twitter_card":"summary_large_image","twitter_creator":"@sagomrx","twitter_site":"@sagomrx","twitter_misc":{"Verfasst von":"Susan Han","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/#article","isPartOf":{"@id":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/"},"author":{"name":"Susan Han","@id":"https:\/\/sago.com\/de\/#\/schema\/person\/0baff56ee370f2888c2f4f568eb0a9f6"},"headline":"How to Shift Your Culture Toward Agile Research","datePublished":"2022-06-02T19:22:28+00:00","dateModified":"2023-02-23T14:19:31+00:00","mainEntityOfPage":{"@id":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/"},"wordCount":563,"publisher":{"@id":"https:\/\/sago.com\/de\/#organization"},"image":{"@id":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/#primaryimage"},"thumbnailUrl":"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-04_V3.png","keywords":["agile research","consumer insights","Methodify"],"articleSection":["Blog"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/","url":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/","name":"How to Shift Your Culture Toward Agile Research | Sago","isPartOf":{"@id":"https:\/\/sago.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/#primaryimage"},"image":{"@id":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/#primaryimage"},"thumbnailUrl":"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-04_V3.png","datePublished":"2022-06-02T19:22:28+00:00","dateModified":"2023-02-23T14:19:31+00:00","description":"How do you even begin to address the need for a culture shift? It can feel like a daunting task. Simplify it by tuning into the known issues first.","breadcrumb":{"@id":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/#primaryimage","url":"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-04_V3.png","contentUrl":"https:\/\/sago.com\/wp-content\/uploads\/2022\/06\/Thumbnail_Article-04_V3.png","width":800,"height":440,"caption":"agile research, champion culture shifts"},{"@type":"BreadcrumbList","@id":"https:\/\/sago.com\/de\/resources\/blog\/how-to-shift-culture-toward-agile-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sago.com\/de\/"},{"@type":"ListItem","position":2,"name":"How to Shift Your Culture Toward Agile Research"}]},{"@type":"WebSite","@id":"https:\/\/sago.com\/de\/#website","url":"https:\/\/sago.com\/de\/","name":"Sago","description":"Adaptable Solutions. Confident Decisions.","publisher":{"@id":"https:\/\/sago.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sago.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/sago.com\/de\/#organization","name":"Sago","url":"https:\/\/sago.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/sago.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/3c98cd88ae.nxcli.io\/wp-content\/uploads\/2023\/02\/Sago-Standard-Logo.jpg","contentUrl":"https:\/\/3c98cd88ae.nxcli.io\/wp-content\/uploads\/2023\/02\/Sago-Standard-Logo.jpg","width":200,"height":200,"caption":"Sago"},"image":{"@id":"https:\/\/sago.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sagomrx","https:\/\/x.com\/sagomrx","https:\/\/www.instagram.com\/sagomrx\/","https:\/\/www.youtube.com\/@sago-mrx","https:\/\/www.linkedin.com\/company\/sago-mrx\/","https:\/\/vimeo.com\/sagomrx"]},{"@type":"Person","@id":"https:\/\/sago.com\/de\/#\/schema\/person\/0baff56ee370f2888c2f4f568eb0a9f6","name":"Susan Han","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38b4c4e49f319e997c2959e80d025f7bd0c9c305975db1759ce1dd2d66dcb589?s=96&d=mm&r=g","caption":"Susan Han"}}]}},"_links":{"self":[{"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/posts\/43579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/comments?post=43579"}],"version-history":[{"count":0,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/posts\/43579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/media\/43549"}],"wp:attachment":[{"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/media?parent=43579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/categories?post=43579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/tags?post=43579"},{"taxonomy":"video","embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/video?post=43579"},{"taxonomy":"filter_name_method","embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/filter_name_method?post=43579"},{"taxonomy":"filter_name_product","embeddable":true,"href":"https:\/\/sago.com\/de\/wp-json\/wp\/v2\/filter_name_product?post=43579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}