{"id":43485,"date":"2022-05-26T14:00:02","date_gmt":"2022-05-26T18:00:02","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?p=43485"},"modified":"2023-12-08T15:50:58","modified_gmt":"2023-12-08T20:50:58","slug":"how-to-build-foundation-for-agile-research","status":"publish","type":"post","link":"https:\/\/sago.com\/de\/resources\/blog\/how-to-build-foundation-for-agile-research\/","title":{"rendered":"How to Build a Foundation for Agile Research"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span data-contrast=\"auto\">Agile research is an exciting and useful tool for many organizations but getting started with it can be the largest hurdle to overcome. Between resistance from leadership or your own team, the overwhelm of selecting the right agile research technology, and understanding the right places to use agile research, there\u2019s a lot that goes into this transformation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assess the current state of your organization\u2019s research process to make it more manageable. Specifically, you should <strong>identify your team or company\u2019s strengths, challenges, and priorities<\/strong>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If your goal is to \u201cbecome more agile,\u201d why? Define what agility means to you. This will look different for every organization.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>How to Define Your Agile Research Purpose<\/h4>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">What timing constitutes \u201cagile\u201d? Do you need data within an hour, a day or a week?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Would agile research ideally make it possible to test all consumer-facing projects? Or would 80 percent or even 50 percent be the target you hope to reach?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">How often during the creative\/product\/marketing development processes would agile research enable you to get feedback? Are you looking to bump up from once to twice? Or would you like it to be three or even 10 times?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Once you&#8217;ve answered these questions, you may find that there are some challenges that will need to be addressed in order to effectively implement agile research. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It will also be imperative to understand the strengths of your current team and processes. Why?<\/span> <a href=\"https:\/\/www.mckinsey.com\/business-functions\/people-and-organizational-performance\/our-insights\/the-journey-to-an-agile-organization\">McKinsey<\/a> <span data-contrast=\"auto\">found that transformations emphasizing both strengths <\/span><i><span data-contrast=\"auto\">and <\/span><\/i><span data-contrast=\"auto\">challenges are three times more likely to succeed.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>Signs of an Agile-Ready Team or Organization<\/h4>\n<ul>\n<li><span data-contrast=\"auto\">A highly collaborative work environment<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Eagerness to learn new skills or try new tools<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Adaptability to new situations or changing priorities<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Appetite for more consumer feedback<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Iterative approaches to projects already in place for stakeholder feedback<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Next, you need to ask yourself how your organization incorporates technology. Understanding what has or hasn\u2019t worked with past technology integrations allows you to design your implementation strategy in a way that will be best received by those affected. Questions to ask here include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li>Is your team tech-savvy, traditional, or a combination thereof?<\/li>\n<li>Does your existing research process use any technologies, or does it use more traditional methods (mail, phone, in-person qualitative, etc.)?<\/li>\n<li>What other technologies does your team or organization currently use that have been successfully implemented?<\/li>\n<li>How has your team adapted to using modern technologies? Were team members easily frustrated or eager to learn?<\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">With a strong grasp on where your organization stands in its goals and attitudes toward technology and research you can assess your needs. From there, find the gaps in your research process to see how becoming more agile can help address them.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4>Signs You Need Agile Research<\/h4>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Slow decision-making<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Long creative\/product\/marketing development cycles<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lack of accountability when a project is unsuccessful<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Difficulty identifying top priorities or concerns for customers<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Poor communication or transparency between the insights team and the end-users of research<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Identify your top three pain points and focus on those to begin your transformation. As you address the components above, continue to assess your challenges as well as new strengths that will help you achieve your vision. With this foundation, your odds of successfully implementing agile research and reaping its associated benefits become much greater.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Read on to Step 2:<\/p>\n<ul>\n<li><a href=\"https:\/\/sago.com\/blog\/how-to-get-leadership-buy-in-for-agile-research\/\">How to Get Leadership Buy-in for Agile Research\u00a0<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Agile research is an exciting and useful tool for many organizations but getting started with it can be the largest hurdle to overcome. Between resistance from leadership or your own team, the overwhelm of selecting the right agile research technology, and understanding the right places to use agile research, there\u2019s a lot that goes into [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[13987,13998,13927],"video":[],"filter_name_method":[13993],"filter_name_product":[13966],"class_list":["post-43485","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-agile-research","tag-consumer-insights","tag-methodify","post_format-post-format-aside","filter_name_method-self-serve","filter_name_product-methodify"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/agile-research-process1.png",800,440,false],"list":["https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/agile-research-process1-463x348.png",463,348,true],"medium":["https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/agile-research-process1-300x165.png",300,165,true],"full":["https:\/\/sago.com\/wp-content\/uploads\/2022\/05\/agile-research-process1.png",800,440,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build a Foundation for Agile Research | Sago<\/title>\n<meta name=\"description\" content=\"Assess the current state of your organization\u2019s research process to identify your team or company\u2019s strengths, challenges, and priorities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sago.com\/de\/resources\/blog\/how-to-build-foundation-for-agile-research\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Foundation for Agile Research\" \/>\n<meta property=\"og:description\" content=\"Assess the current state of your organization\u2019s research process to identify your team or company\u2019s 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